Audit & city-level targeting
The site audit and keyword map connected repair and tech-store queries with St. Catharines and Welland.
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CASE STUDY / 06
Ontario, Canada · Local SEOCA Mart
A local repair business, found at the right moment.
Location-focused repair pages and local search relevance for St. Catharines and Welland.
Visit camart.ca ↗262Organic clicks
5.95KSearch impressions
12.2Average position
28-day reporting windowGoogle Search Console
01 / THE BRIEF
Giving each local repair market a clear place on the website.
The campaign covered phone repair and tech-store intent in St. Catharines and Welland. The task was to connect each city’s search needs with relevant repair content, while keeping the business information aligned with its local profiles.
- Business
- Tech retail & repair
- Market
- Ontario, Canada
- Focus
- Local SEO + AI search
- Website
- camart.ca ↗
02 / THE STRATEGY
Connect the intent,
the pages, and
the business.
I started with a site audit and city-level keyword targeting, then reviewed local competitors and directory results. Location-specific repair pages, on-page optimization and consistent entity information were the main execution priorities.
The approach brought search intent, content structure and business relevance into one plan. The documented work below describes the campaign scope rather than assuming that a single change caused every result.
03 / THE IMPLEMENTATION
How the work
came together.
The core workstreams recorded for CA Mart in the supplied portfolio.
Local competitor analysis
Local repair shops and directory results were reviewed to identify relevant content and targeting opportunities.
Location-page optimization
Location-specific repair pages and on-page content were optimized for each city’s search intent.
Business Profile & measurement
Business Profile information and entity consistency were reviewed, with Search Console used to track the campaign.
04 / THE RESULTS
What the
evidence shows.
The supplied 28-day report records 262 clicks and 5.95K impressions. Captured results show the repair page first organically and the business in the top three local pack results for a St. Catharines repair query. A Welland AI query names CA Mart as the top recommendation.
Reading the results
The 28-day report records organic clicks and impressions. The St. Catharines screenshots show a first organic result and a top-three local pack result. The Welland AI captures show a top recommendation for one prompt and a second-listed result for another.
05 / SUPPORTING EVIDENCE
See the original
campaign screenshots.
Search Console, Google and AI-search captures extracted from the original portfolio. Select a screenshot to inspect it in full.
Google Search Console performance
262 clicks and 5.95K impressions in the 28-day report.
Google organic search result
Observed #1 organic result for “phone repair in st catharines”.
Google local pack
Observed top-three local pack placement for the same query.
ChatGPT top recommendation
Captured top recommendation for “best phone repair companies in welland”.
Another Welland AI query
Captured second-listed result for “best phone repair in welland”.
Source: the supplied SEO Recent Case Studies portfolio. Reporting windows differ; exact capture dates and complete before-period baselines are not supplied. Rankings and AI answers vary by query, location, device, model and time. Screenshots record observed visibility and do not establish current placement or revenue impact.