EXPERTISE / SEO, GEO & LOCAL SEARCH
A practical approach to technical search access, relevant content, local presence and AI search visibility. Explore the work and find the right starting point for your website.
Help AI search understand your business.
I connect your brand, services, expertise and content into a clear entity that search systems can understand. The work focuses on useful, well-structured information and consistent business signals that can support discovery in AI-generated answers.
Connect local intent with the right business.
I align your website and Google Business Profile with the services you provide and the areas you serve. The goal is a consistent local presence supported by relevant pages, accurate information and clear connections between the business and its location.
Give every important page a clear purpose.
I map keywords and search intent to the pages that should rank, identify overlap and content gaps, and build a practical optimization plan. Each recommendation connects to the page’s purpose and the information a visitor needs before taking action.
Find the issues that limit search access.
I review how search engines crawl, render and index your website, then prioritize fixes according to their likely impact and implementation needs. My software engineering background helps me turn technical findings into clear tasks for development.
Make products and categories easier to discover.
I organize search intent across brand, category, subcategory and product pages. The focus is a clear shopping architecture that connects specific product needs with relevant landing pages, useful content and a crawlable path through the store.
Build useful content with a clear next step.
I plan and improve service pages, category content and supporting articles around real search intent. Competitor research and topic analysis help identify what is missing, while entity relevance keeps the content connected to the business and its offering.
LET’S TALK SEARCH
Share your website and goals. Let’s find the right next step.