Repair service relevance
Phone, tablet, laptop, console and smartwatch repair intent informed local service-page targeting.
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CASE STUDY / 02
Cochrane, Canada · Local SEOSellPhone Lab
Local visibility that reaches beyond the map.
Service-page relevance, Google Business Profile alignment and AI search visibility for a Canadian repair business.
Visit sellphonelab.ca ↗4.06KOrganic clicks
132.3KSearch impressions
6Average position
6-month reporting windowGoogle Search Console
01 / THE BRIEF
Connecting repair searches with a relevant local business.
Device repair is a local, service-specific search. Someone with a broken phone or console needs to find a relevant repair provider in their area. The campaign connected repair page content with Cochrane intent and aligned the website with Google Business Profile information.
- Business
- Device repair
- Market
- Cochrane, Canada
- Focus
- Local SEO + AI search
- Website
- sellphonelab.ca ↗
02 / THE STRATEGY
Connect the intent,
the pages, and
the business.
I focused on a consistent relationship between the repair services, the location and the business entity. Service-page targeting, internal linking, Business Profile categories and services, and technical review formed the core of the work.
The approach brought search intent, content structure and business relevance into one plan. The documented work below describes the campaign scope rather than assuming that a single change caused every result.
03 / THE IMPLEMENTATION
How the work
came together.
The core workstreams recorded for SellPhone Lab in the supplied portfolio.
On-page optimization
Service titles, headings and copy were aligned with repair needs, with internal links connecting relevant pages.
Google Business Profile alignment
Profile services, categories and location information were aligned with the website’s repair offering.
Technical health & entity consistency
Technical review and Search Console tracking supported ongoing improvements to the site and its local relevance.
04 / THE RESULTS
What the
evidence shows.
The supplied six-month report shows 4.06K clicks and 132.3K impressions at an average position of 6. Captured search results show a #1 local pack position and a first-listed ChatGPT recommendation in Cochrane.
Reading the results
The six-month report records site-wide organic performance. Local pack and ChatGPT screenshots add query-level examples for Cochrane. These are separate evidence sources and should not be treated as a single fixed ranking across every location.
05 / SUPPORTING EVIDENCE
See the original
campaign screenshots.
Search Console, Google and AI-search captures extracted from the original portfolio. Select a screenshot to inspect it in full.
Google Search Console performance
4.06K clicks, 132.3K impressions and average position 6 across six months.
Google local pack
Observed #1 local pack position for “phone repair in cochrane”.
ChatGPT recommendation
Observed first-listed recommendation for “best phone repair in cochrane”.
Source: the supplied SEO Recent Case Studies portfolio. Reporting windows differ; exact capture dates and complete before-period baselines are not supplied. Rankings and AI answers vary by query, location, device, model and time. Screenshots record observed visibility and do not establish current placement or revenue impact.