A focused approach to your website
I map keywords and search intent to the pages that should rank, identify overlap and content gaps, and build a practical optimization plan. Each recommendation connects to the page’s purpose and the information a visitor needs before taking action.
Titles, headings, metadata, copy, semantic relevance and internal links are reviewed together so the website builds coherent topic coverage.
What the work covers
- Keyword research & intent mapping
- Title, heading & metadata improvements
- Semantic content & topic coverage
- Content gaps & cannibalization review
How I work
I start by reviewing your website, business priorities, target market and available search data. The findings become a practical plan with clear page or template priorities.
The next step is implementation: connecting the recommendations with the content, business information and technical changes they affect. I then review the available results with the original reporting context and use those observations to refine the next round of work.
What to share before we start
Send your website URL, the services or products you want to prioritize, the market you serve and the main issue you want to solve. If you have earlier audits or search performance reports, those can help establish the starting point.
The scope is agreed around the website and its needs. Rankings, AI answers and commercial outcomes depend on more than a single change, so recommendations and reporting need to stay specific to the evidence.