A focused approach to your website
I organize search intent across brand, category, subcategory and product pages. The focus is a clear shopping architecture that connects specific product needs with relevant landing pages, useful content and a crawlable path through the store.
Category targeting, internal linking and technical checks work together to support organic product discovery and reduce unnecessary page overlap.
What the work covers
- Category & product keyword mapping
- Category architecture & content
- Product information & schema review
- Faceted navigation & indexation review
How I work
I start by reviewing your website, business priorities, target market and available search data. The findings become a practical plan with clear page or template priorities.
The next step is implementation: connecting the recommendations with the content, business information and technical changes they affect. I then review the available results with the original reporting context and use those observations to refine the next round of work.
What to share before we start
Send your website URL, the services or products you want to prioritize, the market you serve and the main issue you want to solve. If you have earlier audits or search performance reports, those can help establish the starting point.
The scope is agreed around the website and its needs. Rankings, AI answers and commercial outcomes depend on more than a single change, so recommendations and reporting need to stay specific to the evidence.