A focused approach to your website
I plan and improve service pages, category content and supporting articles around real search intent. Competitor research and topic analysis help identify what is missing, while entity relevance keeps the content connected to the business and its offering.
I also map contextual internal links so supporting content guides visitors and search engines toward the pages that matter most.
What the work covers
- Content briefs & competitor gap research
- Service, category & article optimization
- Contextual internal link planning
- Content quality & relevance reviews
How I work
I start by reviewing your website, business priorities, target market and available search data. The findings become a practical plan with clear page or template priorities.
The next step is implementation: connecting the recommendations with the content, business information and technical changes they affect. I then review the available results with the original reporting context and use those observations to refine the next round of work.
What to share before we start
Send your website URL, the services or products you want to prioritize, the market you serve and the main issue you want to solve. If you have earlier audits or search performance reports, those can help establish the starting point.
The scope is agreed around the website and its needs. Rankings, AI answers and commercial outcomes depend on more than a single change, so recommendations and reporting need to stay specific to the evidence.